Fast & mass-market
FMCG Brands & Distribution
Build a brand, win distribution, sell everywhere — FMCG AI for India.
Brand setup and strategy, distribution network and channel, distributor business operations, sales force and beat management, trade marketing and schemes, product development and packaging, modern trade and key accounts, e-commerce and quick commerce, supply chain and inventory, regulatory and compliance, marketing and brand building, finance and unit economics, contracts, and field-force HR. FMCG Brands & Distribution on AiSevak brings 112 India-focused AI tools to that work — each output downloads as editable Word & PDF, from ₹99 incl. GST.
Brand Setup & Strategy
8 tools
FMCG Brand Launch Plan
Plan to launch a consumer brand in India
₹99
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FMCG Business Plan
Investor- and bank-ready plan for an FMCG brand
₹99
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Brand Positioning & Proposition
Define what your brand stands for and to whom
₹99
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Category Entry Analysis
Should you enter this FMCG category?
₹99
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Go-To-Market Strategy
Sequence channels, regions and spend to scale
₹99
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Product / SKU Feasibility Study
Check if a new SKU will make money
₹99
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Sales & Distribution Org Structure
Design the sales hierarchy as you scale
₹99
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Brand & Portfolio Architecture
Organise master brand, sub-brands and SKUs
₹99
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Distribution Network & Channel
9 tools
Distributor Appointment Kit
Appoint the right distributors the right way
₹99
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Distributor ROI Calculator
Prove the distributor makes money on your brand
₹99
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Channel Strategy (GT / MT / E-Com)
Balance general trade, modern trade and online
₹99
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Super-Stockist / CFA Network Design
Design the upstream distribution backbone
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Territory Mapping & Coverage Plan
Map outlets and design coverage that pays
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Distributor Performance Scorecard
Score and manage your distributors objectively
₹99
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Rural Distribution / Van-Sales Plan
Reach rural and small-town markets profitably
₹99
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Wholesale Channel Strategy
Use wholesale without wrecking your price line
₹99
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Distributor Claims & Settlement SOP
Settle schemes, damages and claims cleanly
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Distributor Business Operations
8 tools
Start a Distribution Business Guide
Set up an FMCG distributorship from scratch
₹99
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Godown & Warehouse Management SOP
Run a clean, FIFO, no-loss godown
₹99
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Delivery Route & Logistics Plan
Deliver orders fast and cheap
₹99
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Order-to-Delivery & Billing SOP
Standardise order taking, billing and dispatch
₹99
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Multi-Brand Distributor Management
Juggle many principals without chaos
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Retailer Credit & Collection Policy
Give credit without getting stuck
₹99
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Distribution Management System (DMS) Selection
Pick the right software to run distribution
₹99
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Sub-Stockist Appointment (Distributor)
Extend reach through sub-stockists cleanly
₹99
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Sales Force & Beat Management
9 tools
Beat Plan & PJP Builder
Design beats and a permanent journey plan
₹99
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Sales Target Setting & Split
Set fair targets and cascade them down
₹99
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Daily Sales Report & KPI Design
Track the field metrics that actually matter
₹99
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ISR Productivity Improvement Plan
Get more from every salesman visit
₹99
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Sales Incentive Scheme
Reward the right sales behaviours
₹99
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Numeric Distribution / Outlet Addition Drive
Get the brand into more shops
₹99
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Range Selling & Assortment Push Plan
Sell more SKUs per outlet, not just hero SKUs
₹99
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Sales Review & Governance Cadence
Run tight daily/weekly/monthly sales reviews
₹99
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Field Sales Training Program
Turn order-takers into salespeople
₹99
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Trade Marketing & Schemes
8 tools
Trade Scheme Designer
Design a trade scheme that lifts sales, not just cost
₹99
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Consumer Promotion Planner
Plan consumer offers that build the brand
₹99
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Visibility & Merchandising Plan
Win the shelf and the eye level
₹99
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Display / Shelf-Share Scheme
Pay for display that actually sells
₹99
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Festive & Seasonal Activation Plan
Make the most of festive and peak seasons
₹99
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Product Sampling & Trial Drive
Get the product into consumers hands
₹99
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Scheme ROI / Effectiveness Analysis
Find out if your schemes actually pay back
₹99
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POP / POSM Design Brief
Brief effective point-of-sale material
₹99
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Product Development & Packaging
8 tools
New Product Development Plan
Take a product idea from concept to shelf
₹99
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Packaging Design Brief
Brief pack design that sells and complies
₹99
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Label & Legal Metrology Compliance Check
Make sure your pack label is legal
₹99
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FSSAI Product & Licence Compliance
Get FSSAI right for your food product
₹99
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Contract Manufacturing / Co-Packing Setup
Make product via a co-packer without losing control
₹99
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Shelf-Life & Stability Planning
Set a shelf life you can stand behind
₹99
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Product Cost / Value Engineering
Cut product cost without cutting appeal
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Consumer / Sensory Testing Plan
Test taste and appeal before you scale
₹99
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Modern Trade & Key Accounts
8 tools
Modern Trade Listing Kit
Get listed in supermarket chains
₹99
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Joint Business Plan (JBP) Builder
Build a win-win annual plan with a key account
₹99
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MT Terms & Margin Negotiation
Negotiate MT terms without giving away margin
₹99
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Key Account Management Plan
Manage big accounts strategically
₹99
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MT Promo & Activity Calendar
Plan a full year of modern-trade activity
₹99
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Fill Rate & Service Level Improvement
Stop losing sales and penalties to stockouts
₹99
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Private Label / Own-Brand Response
Compete when the chain pushes its own brand
₹99
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MT Account Profitability Analysis
Know if a modern-trade account actually makes money
₹99
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E-Commerce & Quick Commerce
8 tools
E-Commerce Marketplace Launch
Launch on Amazon, Flipkart and BigBasket
₹99
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Quick Commerce Onboarding
Get onto Blinkit, Zepto and Instamart
₹99
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D2C Website & Store Setup
Sell direct to consumers from your own store
₹99
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E-Com Listing & Content Optimization
Listings that rank and convert
₹99
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Marketplace Ads & Visibility Plan
Spend on online ads that actually sell
₹99
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Q-Commerce / E-Com Unit Economics
See if an online order actually makes money
₹99
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E-Com Inventory & Fulfilment Ops
Keep stock available across platforms and DCs
₹99
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Online Ratings & Reviews Management
Protect and grow your star rating
₹99
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Supply Chain & Inventory
8 tools
Demand Forecasting & Inventory Planner
Forecast demand and plan stock to match
₹99
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Primary vs Secondary Sales Alignment
Stop stuffing the channel and read real demand
₹99
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Production Planning & Scheduling
Plan production to meet demand efficiently
₹99
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Raw Material Sourcing & Vendor Plan
Secure inputs at the right cost and quality
₹99
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Cold Chain / Temperature-Sensitive Logistics
Move chilled and frozen product without spoilage
₹99
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Stock Norms & Days-of-Inventory Policy
Set the right stock at every node
₹99
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Expiry, Damage & Wastage Control
Cut the losses that quietly kill margin
₹99
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Distribution Cost Analysis
Find your cost-to-serve across the chain
₹99
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Regulatory & Compliance
8 tools
FSSAI Hygiene & Schedule-4 Audit
Audit food-safety hygiene before an inspector does
₹99
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Legal Metrology / Weights & Measures Compliance
Stay right on net quantity, MRP and declarations
₹99
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FMCG GST & HSN Compliance
Get GST rates, HSN and e-invoicing right
₹99
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BIS / AGMARK / Certification Guide
Get the product certifications you need
₹99
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Product Recall & Traceability Plan
Be ready to pull a bad batch fast
₹99
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Advertising & Claims Compliance (ASCI)
Advertise without landing in trouble
₹99
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FMCG Import / Export Compliance
Move consumer goods across borders legally
₹99
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EPR / Plastic Packaging Compliance
Meet plastic-waste and EPR obligations
₹99
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Marketing & Brand Building
8 tools
Brand Marketing Plan
Plan ATL, BTL and digital to build the brand
₹99
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Digital & Social Media Plan
Build the brand online where consumers are
₹99
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Influencer & Creator Campaign
Run influencer campaigns that drive trial
₹99
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Content Calendar & Creatives
Plan a month of on-brand content
₹99
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BTL Activation & Experiential Plan
Reach consumers on the ground
₹99
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PR & Communications Plan
Earn credibility through media and stories
₹99
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Consumer Loyalty & Community Program
Turn buyers into repeat, loyal fans
₹99
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Marketing Effectiveness / A&P ROI
Know which marketing spend actually works
₹99
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Finance & Unit Economics
8 tools
Brand P&L Modeller
Model the full brand profit and loss
₹99
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Price & Margin Waterfall
Build MRP from cost with every margin visible
₹99
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Working Capital Planner
Fund the inventory and credit FMCG demands
₹99
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Brand Break-Even Analysis
How much you must sell to cover costs
₹99
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A&P / Trade Spend Budget Planner
Split marketing and trade spend wisely
₹99
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Cash Flow & Funding Plan
Keep cash ahead of a fast-scaling brand
₹99
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Pricing Strategy & Price-Pack Architecture
Price across packs, channels and price points
₹99
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FMCG Business Valuation
Estimate what your FMCG brand is worth
₹99
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Contracts & Commercial
7 tools
Distributor / Distribution Agreement
Appoint a distributor on clear discrete terms
₹99
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Super-Stockist / Sub-Stockist Agreement
Formalise upstream stock points on discrete terms
₹99
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Co-Packing / Contract Manufacturing Agreement
Make product via a third party on discrete terms
₹99
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Raw Material Supply Agreement
Lock a supplier on discrete price and quality terms
₹99
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Modern Trade Listing / Vendor Agreement
Review or draft MT vendor terms clause by clause
₹99
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Influencer / Creator Agreement
Engage a creator on clear discrete terms
₹99
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Confidentiality / Recipe NDA
Protect recipes, formulas and trade secrets
₹99
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HR & Field Force
7 tools
Field Sales Hiring Kit
Hire ISRs and sales officers who deliver
₹99
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Sales Employee Agreement
Employ sales staff on clear discrete terms
₹99
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Field Force Attendance & Reporting System
Track an always-in-the-market team
₹99
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Sales Induction & Onboarding
Get new sales hires productive fast
₹99
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Sales Performance Management & PIP
Manage under-performers fairly and firmly
₹99
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FMCG Field HR Policy Handbook
Ground rules for a field-heavy team
₹99
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Field Force Retention & Engagement
Keep good salespeople from leaving
₹99
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