Q-Commerce / E-Com Unit Economics

See if an online order actually makes money

Q-Commerce / E-Com Unit Economics
See if an online order actually makes money
ℹ️ About this tool

Computes online (marketplace/q-com/D2C) unit economics from discrete lines — selling price, product cost, platform commission, fulfilment/shipping, ad cost per order, returns and payment-cycle cost — so you know contribution per order. Use it before scaling online. For the brand P&L use the Brand P&L Modeller.

📄 Free guide — what this is, how to use it & cautions

Fill in each detail below as completely and accurately as you can — the more you provide, the more precise and ready-to-use your output will be. * marks required fields.

Realised price or average order value, in rupees.
Cost of goods in the order, in rupees.
Marketplace/q-com commission or margin given, in rupees or %.
FBA/shipping/packaging per order, in rupees.
Marketing/ad spend per order (or ACOS), in rupees.
Returns provision, payment-gateway/credit, in rupees.

Delivery & Payment Details

Used for your receipt. Your result appears on-screen and is downloadable as Word & PDF.

Order Summary

Q-Commerce / E-Com Unit Economics₹83.90
GST 18%₹15.10
Total₹99.00

🔒 Secured by Razorpay · All outputs are AI-generated guidance — verify with qualified professionals for binding decisions.