Price & Margin Waterfall

Build MRP from cost with every margin visible

Price & Margin Waterfall
Build MRP from cost with every margin visible
ℹ️ About this tool

Builds the full price/margin waterfall from discrete inputs — cost, brand margin, distributor and retailer margins, schemes and GST — up to MRP, so you see exactly where every rupee of MRP goes and whether your margin survives. Use it to set or audit pricing. For channel pricing use the Pricing Strategy tool.

📄 Free guide — what this is, how to use it & cautions

Fill in each detail below as completely and accurately as you can — the more you provide, the more precise and ready-to-use your output will be. * marks required fields.

Fully loaded cost per unit, in rupees.
Margin the brand wants, % or rupees.
Distributor margin %.
Retailer margin %.
Applicable GST %.
The MRP you want or competitor benchmark, in rupees.

Delivery & Payment Details

Used for your receipt. Your result appears on-screen and is downloadable as Word & PDF.

Order Summary

Price & Margin Waterfall₹83.90
GST 18%₹15.10
Total₹99.00

🔒 Secured by Razorpay · All outputs are AI-generated guidance — verify with qualified professionals for binding decisions.