Retainer Pricing Model

Price a retainer that is actually profitable

Retainer Pricing Model
Price a retainer that is actually profitable
ℹ️ About this tool

Builds a bottom-up retainer price from discrete inputs — hours by role, cost rates, overhead, target margin and any pass-through — so your monthly fee covers cost and profit. Use it to quote a retainer. For which model to use, see the Agency Pricing Model Advisor.

📄 Free guide — what this is, how to use it & cautions

Fill in each detail below as completely and accurately as you can — the more you provide, the more precise and ready-to-use your output will be. * marks required fields.

What the retainer includes each month.
Monthly hours per role — one per line.
Your loaded cost per hour per role, in rupees — one per line.
Overhead to load on top of direct cost, as a percentage.
The profit margin you want, as a percentage.
Tools/ad spend billed to the client — kept separate from fee. Leave blank if none.

Delivery & Payment Details

Used for your receipt. Your result appears on-screen and is downloadable as Word & PDF.

Order Summary

Retainer Pricing Model₹83.90
GST 18%₹15.10
Total₹99.00

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