Customer Acquisition Cost & LTV

Know what a customer costs and is worth

Customer Acquisition Cost & LTV
Know what a customer costs and is worth
ℹ️ About this tool

Computes customer acquisition cost (CAC) and lifetime value (LTV) from discrete inputs — marketing/commission spend per new customer vs repeat jobs, AMC and referrals over time — so you know how much to spend to acquire and why repeat matters. Use it to guide marketing spend. For retention use the Customer Database & Retention System.

📄 Free guide — what this is, how to use it & cautions

Fill in each detail below as completely and accurately as you can — the more you provide, the more precise and ready-to-use your output will be. * marks required fields.

Marketing/commission spend and new customers it got, in rupees.
Average first-job value and profit, in rupees.
How often customers repeat, AMC/referral rate.
How long a customer stays active.

Delivery & Payment Details

Used for your receipt. Your result appears on-screen and is downloadable as Word & PDF.

Order Summary

Customer Acquisition Cost & LTV₹83.90
GST 18%₹15.10
Total₹99.00

🔒 Secured by Razorpay · All outputs are AI-generated guidance — verify with qualified professionals for binding decisions.